A propos> Valérie Frojo

Where do you get your inspiration ?
My inspiration, I find it every day in my profession alongside my husband in the world of jewelry. But also in observing what surrounds me: my daughters, my friends, women in general. During my travels too, I observe my environment a lot and suddenly an idea comes to me! I put it in a corner of my head to pencil it later, and from thread to needle I rework it to end up with a jewel. So there's a lot of me in my creations.

Charlet is a 100% Marseille brand. So the short circuit is part of your philosophy ?
Of course and this is necessary these days. I can see how lucky we are to be able to make our jewelry in our workshop, just a stone's throw from our shop.

Which word best defines your collections ?

What is the creation you are most proud of ?
I will say the Diamantée 10 centimeter earring because it is the first jewel I have created and that to date, it is one of our "best seller".

You've launched a men's collection. What made you want to create jewelry for this customer ?
My husband was jealous not to wear my creations !
More seriously, we also had more and more requests and the desire for a white gold collection was long in a corner of my head.

Do you follow a creative rhythm ?
Not really, I'm more instinctive. If I listened to myself, I would release 6 collections a year ! My drawing book is always with me so it fills up very quickly.

Do you have a project that makes you dream ?
Draw a collection for and with my daughters. Especially since Charlet is part of their family history, so I would like to see it continue...

How's the Charlet woman ?
A good woman in her time, who has fun according to her moods. A bohemian or sexy day, another rock or sporty day.

Finally, who would you dream of seeing your jewelry wear ?
Caroline de Maigret. For me, it's French chic and its androgynous side speaks to me particularly.

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